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This paper aims to understand the relationship between employee satisfaction and customer satisfaction and its impacts on the long-term sustainability of Hemsedal Ski Resort, Norway.

This study uses a mixed method approach. Focusing on the case of Hemsedal, Norway, the authors employ survey design to measure employee service attitudes as well as guest satisfaction and loyalty. Correlation analysis and structural equation modeling (SEM) analysis is used to investigate the relationships between the constructs.

Results from the four-year programme reveal that the correlation between employee service attitude and customer experience is strongest for behavioural loyalty which was found to have a direct and observable effect for the customer and that working to teach and train employees is important. Further, results showed that guest satisfaction with service not only influenced loyalty to the company that provided the service, but also loyalty to the destination where the company was situated. In explaining the relationships between levels of employee service attitude, customer satisfaction and community sustainability at Hemsedal ski resort, results showed that through partnership and cooperation, training and development have benefitted the individual companies, the destination and local community at large.

Results suggest that managers of tourism destinations should focus on employee motivation and training to improve their guests’ satisfaction and loyalty, their competitiveness and sustainability for the future.

The Service Excellence Project at Hemsedal, Norway demonstrates that mountain destinations can have a positive influence on their competitiveness and their sustainability by instituting a programme that works with employees, customers and businesses to promote a climate of service excellence.

Marketers often combine products in bundles to increase demand. Research has shown that itemizing the prices of the individual products in the bundle raises evaluations in some situations. The purpose of this paper is to investigate how bundle size influences the effect itemizing prices have on bundle evaluation.

The authors conduct two experiments. In the first, they test the effects of price presentation formats (itemized vs consolidated) and bundle size on consumers’ evaluations of product bundles. In the second experiment, they test the proposed mechanism that itemizing the price leads to a more realistic price expectation which in turn enhances evaluation. The authors also test whether this effect is stronger for larger bundles.

In Study 1, the authors find that large, but not small, bundles are evaluated more positive when presented with itemized prices. In Study 2, mediated moderation analysis supports the prediction that price expectation mediates the effect of the price presentation × bundle size interaction on bundle evaluations. The findings show that itemizing prices results in more realistic price expectations and that this effect is stronger for larger bundles. In turn, more realistic price expectations lead to higher evaluation.

The implication of this research is that by directing attention to individual items in the bundle, consumers are better able to assess bundle benefits. More research is needed to investigate other potential explanations for the findings in Study 1. Further research should also investigate whether the findings reported here holds in other settings, with other products and with other types and size of bundles.

Managers are recommended to itemize the prices of product bundles, particularly when bundles are large.

This paper extends our knowledge about the effect itemizing the prices of individual items in a bundle has on consumer evaluation by demonstrating the moderating effect of bundle size and showing that more realistic price expectation explains these effects.

This paper aims to explore how different levels of involvement in the prevacation phase affect vacationers’ subsequent satisfaction, word of mouth (WOM) recommendations and loyal behavior with regard to the planning/booking process.

Data from a field study (N = 5,158) in a travel planning context are used to investigate the differences in WOM recommendations and loyalty between self-packagers (higher involvement) and package buyers (lower involvement).

Tourists who are less involved in the prevacation phase are more likely to recommend the planning/booking process, while more involved tourists are more likely to repeat the same planning/booking process than package buyers.

The findings have implications for tourist agencies, tour operators, tourism suppliers and tourism marketers in terms of customer retention and WOM communication. These findings also have theoretical implications for the WOM and loyalty literature.

This paper reveals how involvement in travel planning may affect satisfaction, WOM recommendation and loyalty behavior. These relationships have not been investigated before.

本文探讨了度假规划和预订模式的选择（自我安排行程与购买套餐）是否会影响度假者随后的满意度、口碑（WOM）推荐以及与规划和预订过程相关的忠诚行为。

使用在旅游规划背景下的一项实地研究（N = 5158）数据来研究自我安排行程者与套餐购买者之间的WOM推荐和忠诚度的差异。

较之自我安排行程者, 套餐购买者更有可能推荐规划/预订过程, 而自我安排行程者比套餐购买者更有可能重复相同的规划过程。

本文对参与旅游规划如何影响满意度、WOM推荐和忠诚度行为进行了深入探讨。尚无研究对这些关系进行探讨。

研究结果对旅游机构、旅游经营者、旅游供应商和旅游营销人员的客户保留和客户WOM沟通有启发意义。研究结果对WOM和忠诚度文献也有理论上的意义。

Este artículo explora si la elección de la planificación de vacaciones y la modalidad de reserva (independiente vs compra de paquetes) afecta la satisfacción posterior de los turistas, las recomendaciones boca a boca (WOM) y la fidelización relacionada con el proceso de planificación y reserva.

Se utilizaron datos de un estudio de campo (N = 5158) en un contexto de planificación de viajes para investigar las diferencias en las recomendaciones WOM y la fidelización entre viajeros independientes (mayor participación) y compradores de paquetes (menor participación).

Es más probable que los compradores de paquetes recomienden el proceso de planificación/reserva que los viajeros independientes, mientras que estos últimos tienen más probabilidades de repetir el mismo proceso de planificación que los compradores de paquetes.

El documento proporciona información sobre la manera como la participación en la planificación de viajes puede afectar la satisfacción, recomendaciones WOM y fidelización. Estas correlaciones no han sido investigadas anteriormente.

Estos hallazgos tienen implicaciones para las agencias, operadores, proveedores y comercializadores turísticos en términos de retención de clientes y comunicación WOM con el cliente. Los hallazgos también tienen implicaciones teóricas para el WOM y la literatura sobre fidelización.